In late August the world stopped and took notice when a group of 30 American businesses took out a full-page ad in the New York Times, encouraging big business to start operating in a more sustainable way. It provoked hope in me to see some of the world's biggest corporations taking steps towards a more #sustainable way of doing business... for people and the planet. Some of the biggest #multinationals have recently changed the “purpose of a corporation” from making money for shareholders to include broader goals such as caring for staff and the environment.
"A group of more than 30 American business leaders, including the heads of outdoor clothing brand Patagonia, The Body Shop owner Natura, Ben & Jerry’s (part of Unilever) and Danone’s US business, have taken the extraordinary step of taking out a full-page ad in Sunday’s edition of the New York Times to champion a more ethical way of doing business. The advert is aimed at members of the influential Business Roundtable (BRT) lobby group, which represents 181 of the US’s biggest companies."
Read the full article on The Guardian
More recently in Australia, a number of B Corp certified organisations followed suit, urging the business community to support the impending global climate strikes on September 20. Taking out a full-page ad in The Age and SMH, they encouraged other businesses to allow their employees to participate in the strike urging governments to declare a climate emergency. Whilst it's not the sole responsibility of the private sector to fix climate change, every business in Australia can do their part by supporting their staff and this important cause.
Learn more and get involved at NotBusinessAsUsual.com.au
What is sustainable growth?
In the words of David Attenborough "Making sure everything we do, we can do forever".