Digital Strategy & Mentoring
Discover what to focus on for your sustainable growth + get mentoring support to guide you as you put the plan into action.
Do you want help to build a digital strategy and get support seeing it come to life? Do you have an online presence but you’re not sure it’s the best it can be? Are you spending all your budget on ads but you’re not sure if they are delivering? Do you want to build a more sustainable business for you, your team and the world?
Who is it for: Small and medium business owners who know digital is a huge opportunity but don’t know what to do next or where to focus.
What do you get: Pre-work, and initial 1 hour consultation, digital audit, strategic recommendations + plan, 1 hour follow up to fuel your sustainable growth.
+ 3 months of fortnightly mentoring + email support
Your roadmap to sustainable growth will:
- Help you to identify gaps or roadblocks
- Uncover your biggest digital opportunities to help you grow sustainably.
- Empower you to make decisions and know what to focus on
- Maximise return on investment (of spend, time, resources and the world)
- Keep you accountable and hold your hand to make decisions as you implement the plan
STEP 1: UNCOVER GROWTH OPPORTUNITIES
- 45 minute kick off phone/Zoom chat to discover your objectives, what you know about your audience and gain an understanding of your current activity
- Review of Google Analytics performance data (goals, funnels, top content, channels) + any other relevant tools if available (e.g. Hotjar) to get an understanding of channel performance, build benchmarks for activity and identify opportunities for growth.
- Audit current customer journeys and review of key paths to purchase from traffic source to post sales, identifying any bottlenecks that may be impacting revenue or customer satisfaction
STEP 2: FOCUSED PLAN
- A focused “top priorities” report and recommendations for your website and digital activity in line with conversion optimisation and best practice.
- Recommendations may also include ways you can automate your marketing or systems
- Advise on who to brief or what to do next to implement key findings
STEP 3: FOCUS SESSION
- 45 minute video call to present the strategic recommendations + next steps
- 3 months of 1 hour fortnightly mentoring calls + email support.
- Customised roadmap + 3 months fortnightly mentoring $3000 + GST